We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity all over the country.

It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns into life-changing grins. Are you up for it?

We’re looking for a Director of CRM to provide leadership and system wide development, implementation and growth of the customer database and the deployment of customer-centric marketing automation campaigns across all stages of the customer journey. The Director will take emerging technologies and best practices to democratize this role from a sole focus on email and deliver a comprehensive lifecycle approach that embodies our customer voice in text, email, ivr and social messaging apps across sales, customer care and marketing. The Director will own the analytics and reporting surrounding key KPI’s of database growth, sales, cross-selling, retention and annuity business as well maintain the reputation of our communication platforms with partner vendors
and ISP’s.

Responsibilities:

• Lead the development and drive execution of CRM campaigns to lift acquisition, engagement
  and retention metrics.
• Anticipate customer needs and proactively offer ideas and insights to improve any issues or
  challenges the customer may face.
• Partner closely with sales to establish and achieve lead generation and retention goals and
  align sales and marketing efforts.
• Continually evaluate, A/B test and optimize brand communications to soften peaks and
  valleys of customer journey.
• Develop and manage loyalty, referral and winback programs.
• Design and execute strategy to keep our marketing database accurate and complete,
  employing technology where appropriate.
• Ensure SOP’s, department bibles and backups are in place for all staff.
• Create, monitor and improve reporting of customer analytics and sales attribution.
• Identifies and analyzes problems; distinguishes between relevant and irrelevant information
  and makes the right trade-offs along the way, balancing time to market with a solution.
• Offers ownership of data and understanding of metrics and what drives success; possess
  analytical skills with the ability to select relevant data and interpret business
  implications.
• Hire and develop a team of CRM thought leaders who focus on the “why” and “if not, how.

It will really make us smile if you have…

• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.
• Successful track record of working with a large scale ESP.
• Solid understanding of CRM/email fundamentals.
• Expertise in marketing automation systems.
• Understands agile sprint methodology and regularly interfaces with engineering.
• Strong analytical skills with the ability to understand large amounts of quantitative and qualitative data and turn it into actionable initiatives.
• Background in Direct Response Marketing a plus.
• Superb cross-functional, project management and leadership skills and the ability to
  influence across all levels of the organization.
• Ability to prioritize and manage multiple, competing interests with tact and diplomacy
• 10+ years of experience in B2C & B2B marketing/CRM environments.
• A flexible personality that can thrive in the fast-paced environment of a rapidly growing
  start-up company.
• Excellent teamwork and time management skills.
• Excellent written and verbal communication skills.
• Proficiency in the use of Microsoft Office applications, particularly Microsoft Excel.
• Understands basics of HTML and photoshop,
• Bachelor's degree. Master’s degree a plus.

Benefits of joining the club:

• Medical, Dental and Vision Insurance
• 401K with match
• PTO
• Aligner and Whitening Benefit
• Collaborative work environment and positive culture

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn’t otherwise afford orthodontic treatment to get a better smile.

Want to learn more about us?

Check out https://smiledirectclub.com

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