Title: | Content Writer |
---|---|
ID: | 1882 |
Team: | Marketing |
City, State/Province: | Nashville, TN |
We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity all over the country.
It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns into life-changing grins. Are you up for it?
We are looking for a Content Writer to join our dynamic, fast-paced Marketing team. The Marketing Content Writer will be responsible for conceptualizing and crafting long-form content that will build the SmileDirectClub brand, support the Customer Journey, and help the Marketing team achieve sales goals.
Responsibilities:
- Conceptualize and develop long-form content for blog posts, newsletters, marketing collateral, press releases and other content pieces
- Become an expert in brand voice and tone in written communication
- Identify and develop new content opportunities to scale brand presence and drive sales
- Maintain a library of content spanning audiences and personas
- Create content to support each phase of the Customer Journey
- Apply SEO and keyword tactics to marketing content
- Collaborate with Content Marketing Manager for all content for campaigns surrounding, but not limited to event partnerships, marketing initiatives, etc.
- Collaborate with Creative team to develop compelling visual content to support written content pieces
- Collaborate with other departments to gather data, unearth ideas and share knowledge across the organization
- Research industry trends and educate larger Marketing team on best practices
- Capture and source relevant content from outside sources
- Analyze metrics to identify content opportunities and collaborations
- Report daily and weekly on performance and trends
- Assist with miscellaneous administrative tasks when necessary
It will really make us smile if you have…
- Excellent writing, editing, spelling and communications skills
- Excellent organizational, time management and problem solving skills
- Excellent attention to detail
- Prior experience in blogging and/or other long-form content channels required
- Ability to communicate clearly and succinctly to drive audience to complete a desired action (persuade, inform, educate, etc.)
- Possess an understanding of SEO and keyword usage tactics and utilize best practices
- Working knowledge of insights and analytics tools
- Comfortable becoming an expert in his/her area to support the Marketing team and SmileDirectClub
- Ability to look at data/numbers to see trends and make recommendations
- Ability to thrive in a fast-paced environment
- Bachelor’s Degree or higher
- 2+ years of experience with creating content in a marketing setting
- Knowledge of basic HTML a plus, but not required
- Experience in the health and/or beauty industry is a plus
- A sense of humor and passion for making people smile
Benefits of joining the club:
- Medical, Dental and Vision Insurance
- 401K with match
- PTO
- Aligner and Whitening Benefit
- Collaborative work environment and positive culture
SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn’t otherwise afford orthodontic treatment to get a better smile.
Want to learn more about us?
Check out https://smiledirectclub.com
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