Smile Direct Club
Job Openings >> Marketing Analytics Lead
Marketing Analytics Lead
Summary
Title:Marketing Analytics Lead
ID:1721
Team:Marketing
City, State/Province:Nashville, TN
Description

We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a job you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity all over the country.

It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns into life-changing grins. Are you up for it?

SmileDirectClub is looking to for a Marketing Analytics Lead to work very closely with senior executives, the central analytics teams, and a wide variety of marketing stakeholders to help measure, interpret, and advise on the direction of brand growth at SmileDirectClub. The ideal candidate will need to balance technical savvy with the ability to communicate and move people to action. As an analytics leader on the marketing team, you’ll be responsible for building and promoting the analytic frameworks the SmileDirectClub marketing team uses.

If you’re sharp, highly analytical, resourceful, and skilled at communicating complex ideas with ease, then we’d like to talk to you.

Responsibilities:

  • Define the scope and framework for brand measurement at SmileDirectClub. This may include work streams such as statistical modeling, brand valuation, and brand impact on performance marketing
  • Use statistical techniques and novel experiment design to help measure the impact of a variety of brand investments
  • Find and extract data necessary for analysis using SQL and other programming languages
  • Understand all stages of customer acquisition and help define the impact of brand spend within this funnel
  • Drive the execution of campaign performance reports to provide key learnings and feedback (trends, patterns, irregularity) for the marketing team
  • Recommend budget allocations based on learnings
  • Partner with external vendors and internal channel managers to design proper analytics frameworks
  • Work with external vendors to ensure they have the data necessary to carry out campaigns as well as to ensure that they run campaigns in a measurable way
  • Provide technical guidance on models and analyses
  • Collaborate and develop relationships with cross functional business teams at HQ
  • Structure and present analyses to executives and other key stakeholders
  • Serve as a champion of sound decision-making for the marketing team
It will really make us smile if you have…
  • B.S. in Economics, Applied Math, Statistics, Engineering or another Quantitative Discipline; M.S. or PhD is a plus
  • 3-6 years experience in an analytics role or equivalent
  • Strong SQL and Excel skills
  • Proficient in at least one scripting language (R, Python, SAS, etc.)
  • Experience with Looker, Tableau, or other visualization technology
  • Superb oral and written communication skills; extremely attentive to detail
  • High attention to detail
  • Ability to thrive in a fast-paced startup environment
  • Proven ability to manage multiple, competing priorities simultaneously
  • Positive can-do attitude with strong initiative and follow through
  • Experience in marketing analytics
  • Experience with brand advertising strongly preferred

Benefits of joining the club:

  • Medical, Dental and Vision Insurance
  • 401K with match
  • PTO
  • Aligner and Whitening Benefit
  • Collaborative work environment and positive culture

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn’t otherwise afford orthodontic treatment to get a better smile.

Want to learn more about us?

Check out https://smiledirectclub.com

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This opening is closed and is no longer accepting applications