Smile Direct Club
Job Openings >> Digital Advertising Specialist/Analyst
Digital Advertising Specialist/Analyst
Summary
Title:Digital Advertising Specialist/Analyst
ID:1190
Team:Marketing
City, State/Province:Nashville, TN
Description
SmileDirectClub is changing the world of orthodontics. We feel everyone deserves a beautiful smile, so we made it affordable! Join a team that is redefining an industry, and making a difference in people’s lives.

The Digital Advertising Specialist/Analyst is responsible for assisting the organization in generating leads and attracting new customers through digital advertising prospecting and moving current leads to purchase through retargeting.

Responsibilities:

The Digital Advertising Specialist/Analyst is expected to:
  • Collaborate with Digital Advertising Manager to develop and implement creative testing strategies across multiple digital channels including Facebook, Instagram, Pinterest, display retargeting, etc.
  • Build and deploy campaigns to increase lead volume in accordance with monthly sales goals.
  • Daily implementation of testing and optimization tactics (bids, budgets, creative, etc.) across digital channels.
  • Measure and report campaign results and trends.
  • And other duties as assigned.
Qualifications:        
The candidate should be a highly motivated “self-starter” with the capacity to learn and adapt in a dynamic environment and also possess the following minimum skill set:
  • Highly analytical thinker.
  • Strong technical background, with experience using and managing ad serving applications.
  • A minimum of 1 year of experience in B2C direct response, paid search, social media, and digital advertising networks.
  • A flexible personality that can thrive in the fast-paced environment of a rapidly growing start-up company.
  • Excellent teamwork skills coupled with service attitude toward fashioning top-notch customer experiences and supporting internal clients.
  • Excellent written and verbal communication skills.
  • Proficiency in the use of Microsoft Office applications, particularly Microsoft Excel.
  • Capacity to assume more significant responsibilities over time.
  • Bachelor’s Degree
SmileDirectClub, LLC is changing orthodontics one smile at a time. The company provides consumers with custom invisible aligners for use at home which gradually shift teeth into their desired position for a brighter, straighter smile.
 
We are shaking up an industry, building a fast company and crafting a culture of collaboration, experimentation, and reaching stretch goals.
 
We are entrepreneurs. We’re led by market disrupting executives and backed by investors, Camelot Venture Group, who have remade industries with innovative companies such as 1800 Contacts, Quicken Loans, Fathead, Songbird Hearing and The Sharper Image. We’re doing it again. This time, you can be a part of it.
 
This opening is closed and is no longer accepting applications