We’re SmileDirectClub, and we believe everyone deserves a smile they’ll love. We also believe that you deserve a career you’ll love. Good thing you found us, and we found you. At SmileDirectClub, we’re all about empowering transformation. We want people to become more confident in how they look, how they feel, and how they think. So we’re spreading smiles and positivity all over the country.

It’s no small task. That’s why we’re looking for energetic, passionate, and confident team members who can help turn frowns, in to life-changing grins. We’ve grown over 700% YOY (that’s a lot of smiles) with a marketing spend in excess of $100 million planned for 2018.  We’re preferred partners with the largest, most reputable digital marketing companies in the world and just implemented a state of industry attribution marketing stack. This is once in a lifetime opportunity. Are you up for it?

SmileDirectClub is looking for a highly qualified, hands-on, results oriented Executive Vice President, Digital Marketing with a strong technical background.  This executive will be considered an industry leader and will draw upon his/her expertise in leveraging data to define attribution, grow acquisition, and increase personalization across nascent technologies and platforms. The Executive Vice President, Digital Marketing will be responsible for the results of our paid digital media, content partnerships, new business opportunities that make up our multi-channel profit center. They will also be responsible for directing marketing analytics and deploying strategies that grow awareness and deliver a best-in-class digital experience for SmileDirectClub's customers.

Responsibilities

• Collaborate with the CMO, Marketing Manager and Creative Director to develop and implement and omnichannel paid media strategy.
• Architect, refine and leverage marketing data stack and analytics team to make well informed, ROI driven decisions on current and future digital media efforts and provide clarity to leadership on direction and decisions daily, weekly and monthly.
• Analyze, revise and implement real-time spend decisions based upon platform efficiencies and their impact on lead and sales goals.
• Consistently drive and deliver sales results to meet monthly and quarterly sales targets.
• Optimize conversion through the creation and execution of multivariate or a/b tests across acquisition channels and website.
• Search out new and emerging channels to find current customers as well as explore existing and overlooked channels to attract new customers.
• Maintain continuous knowledge and status on all initiatives, identifying and quickly resolving any obstacles, pivots to spend, and capitalizing on opportunities in real time.
• Research and identify opportunities and emerging digital trends and devise strategies to augment digital engagement.
• Create a digital presence that provides a big picture view of how social and digital technologies are essential to differentiate the entire organization.
• Bridge the gap between “strategic ideas” and “tactical initiatives."
• Hire and develop a team of digital thought leaders who focus on the “why” and “if not, how.”

The Executive Vice President, Digital Marketing will be a player/coach, seasoned and strategic marketing executive with proven experience in consumer driven organizations where marketing drives revenue and brand loyalty. Comfortable working in an entrepreneurial environment.

It will really make us smile if you have…

• 10+ years of online/digital advertising, statistical analysis, segmentation, predictive modeling, consulting and forecasting.
• Strong background and relevant experience launching, managing and reporting on SEM, SEO, Paid Social, Programmatic TV, Display and Social.
• Experience implementing, running and reading attribution models in omnichannel environment that drives insight and efficiency across different layers of decision points: from media mix modeling, to multi-touch attribution to spot attribution.
• Background in direct response advertising, location-based advertising and managing digital budgets in excess of $50 MM.
• Ability to drive innovative and integrated marketing ideas across a full spectrum of digital mediums and up to date knowledge of a variety of new consumer technology and media trends.
• Strong background in analytics and working with data scientists and engineers to pull the insights needed to analyze, grow and lead digital.
• Experience working with CRM tools (preferably Salesforce), data visualization tools, PI and data feeds.
• Track record of managing multiple projects with a demonstrated ability to prioritize efforts based on ROI to the business.
• Demonstrated experience leading cross functional teams that may include design, information systems, customer service, marketing and operations.
• Ability to quickly identify and understand broader business issues, as well as the immediate business urgencies that help shape the direction of marketing initiatives.
• Strong communication skills - must be able to articulate a clear vision through speeches and presentations with senior management. Also, must be able to communicate complex information in writing through detailed project plans and business cases.
• Proven experience in persuading others through the use of strong logic and compelling data.
• Ability to consult on the business needs and the strategies or tactics for utilizing a digital channel to deliver quantifiable business results.
• Excellent leadership and team building/management skills; ability to provide clear and concise direction/feedback to external and internal stakeholders as well as the ability to influence others.

Personal Characteristics

The successful candidate must possess outstanding leadership, interpersonal and communications skills. The candidate must be a high-energy, hands-on individual with strength of convictions - a self-confident leader who, in part due to his/her personal presence, style and demeanor, effectively sells ideas and solutions to others. Of equal importance, this person must have unquestioned integrity, curiosity and the ability to listen and learn from others.

• Comfortable with the challenge to reach agreement among occasionally conflicting interests to enhance the common good of the organization.
• Highly intelligent, with exceptional conceptual and creative skills, and the ability to visualize and translate the needs of the marketplace into business opportunities.
• Analytical, with a strong detail orientation – someone who can examine market research information and translate it into effective strategies and programs.
• Mature, confident, and successful professional with the executive presence and industry stature to effectively represent SmileDirectClub externally, and bring enhanced credibility to the organization.
• Strong service orientation, a disciplined work ethic, and ability to instill a high standard of excellence to the overall marketing team.
• A balanced individual capable of forging productive working relationships with a broad range of personality types and styles.

Benefits of joining the club:

• Medical, Dental and Vision Insurance
• 401K with match
• PTO
• Aligner and Whitening Benefit
• Collaborative work environment and positive culture

SmileDirectClub was founded on a simple belief: everyone deserves a smile they love. The Company is the first digital brand for straightening your smile, created after the realization that recent trends in 3D printing and telehealth could bring about disruptive change to the invisible aligner market by matching licensed professionals, a quality clear-aligner product, and customers together. By leveraging proprietary, cutting-edge technology, SmileDirectClub, LLC-affiliated dentists are providing greater access of care to consumers who couldn't otherwise afford orthodontic treatment to get a better smile.

Want to learn more about us?

Check out https://smiledirectclub.com

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