SmileDirectClub is changing the world of orthodontics. We feel everyone deserves a beautiful smile, so we made it affordable! Join a team that is redefining an industry, and making a difference in people’s lives.
 
Role:
 
The Email Marketing Manager is responsible for the development, implementation and growth of the customer database and the deployment of customer-centric marketing automation campaigns across all stages of the customer journey. The Email Marketing Manager will own the analytics and reporting surrounding key KPI’s of database growth, sales, cross-selling, retention and annuity business as well as maintain the reputation of our communication with customers throughout their journey with our Company.
 
Responsibilities:
 
The Email Marketing Manager is expected to:
 
•   Lead the development and drive execution of email campaigns to lift acquisition, engagement and retention metrics.
•   Personalize automated drip campaigns with business rules based upon behaviors including open rate, previous page views, and communication preferences.
•   Continually evaluate, A/B test and optimize brand communications to soften peaks and valleys of customer journey.
•   Optimize email engagement rates, including “from” and “subject” copy, list sizes, segments, age, nurtured vs cold subscribers, etc.
•   Own email data and understanding of metrics and what drives success; possess analytical skills with the ability to select relevant data and interpret business implications.
•   Anticipate customer needs and proactively offer ideas and insights to improve any issues or challenges the customer may face during the customer journey.
•   Lead the development of new campaigns for product launches.
•   Design and execute strategy to keep the marketing database accurate and complete.
•   Partner closely with sales to establish and achieve lead generation and retention goals and align sales and marketing efforts.
•   Continually audit current campaigns for best practices including creating alerts and flags for performance.
•   Ensure SOPs, department bibles and backups are in place.
•   Manage email deliverability, including ISPs, MTAs, throttling, bounces, bulking, spam issues, and content quality. Daily monitor the health of ISPs and domains.
•   Proficient with interfacing with engineering and programming.
 
 
Qualifications:
                 
The successful candidate must be a highly motivated and organized individual, with the capacity to perform in a dynamic environment.  The Email Marketing Manager must also possess the following skill set:
 
•   Natural leader, seeking out better ways to ensure Company and team’s success.
•   A flexible personality that can thrive in the fast-paced environment of a rapidly growing start-up company.
•   Successful track record of working with a large-scale ESP and analytics dashboards with a strong understanding of open, click, and bounce rates, a specific knowledge of SilverPop a plus.
•   Strong analytic skills with the ability to understand large amounts of data and turn it into actionable initiatives.
•   Superb cross-functional, project management and leadership skills and the ability to influence across all levels of the organization.
•   Ability to prioritize and manage multiple, competing interests with tact and diplomacy.
•   Expertise in implementing marketing automation tools across sales and marketing.
•   Experience setting up email workflows with various triggers
•   Experience with segmentation of lists based on certain criteria.
•   Understands agile sprint methodology and regularly interfaces with engineering a plus.
•   Background in Direct Response Marketing a plus.
•   5+ years of experience in B2C and/or B2B marketing.
•   Proficiency in the use of Microsoft Office applications, particularly Microsoft Excel.
•   Understanding basics of HTML and photoshop a plus
•   Bachelor's degree required, Master’s degree a plus.
 
SmileDirectClub, LLC is changing orthodontics one smile at a time. The company provides consumers with custom invisible aligners for use at home which gradually shift teeth into their desired position for a brighter, straighter smile.
 
We are shaking up an industry, building a fast company and crafting a culture of collaboration, experimentation, and reaching stretch goals.
 
We are entrepreneurs. We’re led by market disrupting executives and backed by investors, Camelot Venture Group, who have remade industries with innovative companies such as 1800 Contacts, Quicken Loans, Fathead, Songbird Hearing and The Sharper Image. We’re doing it again. This time, you can be a part of it.