Smile Direct Club
Job Openings >> Programmatic Advertising Manager
Programmatic Advertising Manager
Summary
Title:Programmatic Advertising Manager
ID:1173
Team:Marketing
City, State/Province:Nashville, TN
Description
SmileDirectClub is changing the world of orthodontics. We feel everyone deserves a beautiful smile, so we made it affordable! Join a team that is redefining an industry, and making a difference in people’s lives.
 
Role:
 
We are looking for a Programmatic Advertising Manager  to join our Marketing team! The Programmatic Advertising Manager will help lead us in to the new age of media buying. This person must possess a passion to be a programmatic evangelist, and have experience with real-time bidding (RTB) and demand-side platforms (DSPs). This role requires developing programmatic solutions and identifying areas for growth and increased visibility. We are looking for someone who possesses a start-up mentality, and likes to get their hands dirty.
 
Responsibilities:
 
The Programmatic Advertising Manager is expected to:

•   Drive strategy and implement programmatic and social buying through technology platforms.
•   Set up and manage different types of programmatic inventory via multiple Demand Side Platforms. •   Review daily campaign results and actively optimize performance.
•   Ensure campaign performance is pacing at or beating KPI goals.
•   Understand trends in data, and deliver reports to take the correct actions for improved performance.
•   Collaborate with, and support the marketing team to develop goals and strategies for top results.
•   Own the placement of video content and advertisements.
•   Develop and own audience segmentation recommendations.
•   Plan, traffic, and monitor all display campaigns.
•   Maintain and stay current about industry news and research.
 
Qualifications:
                 
The successful candidate must be a highly motivated and organized individual, with the capacity to perform in a dynamic, fast-paced environment.  Programmatic Advertising Manager must also possess the following skill set:
 
•   Minimum of 2 years of hands-on experience booking, managing and optimizing campaigns within a leading DSP.
•   Experience with TubeMogule, Quantcast and DoubleClick Bid Manager a plus.
•   Solid understanding of the entire programmatic buying ecosystem.
•   Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building.
•   Comprehension for online business marketing metrics (impressions, clicks, click-through rate, conversions, CPC, Cost per Acquisition) is required.
•   Intimate knowledge of online video (OLV), and streaming audio.
•   Bachelor’s Degree or higher
•   Ability to look at data and numbers to see trends and make recommendations
•   Strategic thinking, yet tactical in delivery and recommendations
•   Proven ability to synthesize data and identify trends or extract key findings to turn them into actionable insights.
•   Comfortable working in a fast-paced, entrepreneurial, ever-changing environment.
•   A sense of humor and passion for making people smile
 
SmileDirectClub, LLC is changing orthodontics one smile at a time. The company provides consumers with custom invisible aligners for use at home which gradually shift teeth into their desired position for a brighter, straighter smile.

We are shaking up an industry, building a fast company and crafting a culture of collaboration, experimentation, and reaching stretch goals.

We are entrepreneurs. We’re led by market disrupting executives and backed by investors, Camelot Venture Group, who have remade industries with innovative companies such as 1800 Contacts, Quicken Loans, Fathead, Songbird Hearing and The Sharper Image. We’re doing it again. This time, you can be a part of it.
 
This opening is closed and is no longer accepting applications